1:"$Sreact.fragment" 2:I[22016,["/_next/static/chunks/0g04adsitc6~s.js","/_next/static/chunks/0d3shmwh5_nmn.js"],""] a:I[97367,["/_next/static/chunks/0g04adsitc6~s.js","/_next/static/chunks/0d3shmwh5_nmn.js"],"OutletBoundary"] b:"$Sreact.suspense" 0:{"rsc":["$","$1","c",{"children":[["$","div",null,{"className":"route-content","children":[["$","div",null,{"className":"section-page-title","children":["$","div",null,{"className":"container text-center","children":[["$","h1",null,{"className":"page-title fw-semibold effectFade fadeZoom","children":"Brantum"}],["$","div",null,{"className":"breadcrumbs effectFade fadeUp","children":[["$","$L2",null,{"href":"/","className":"link1","children":"Home"}],["$","div",null,{"children":"/"}],["$","$L2",null,{"href":"/","className":"link1","children":"Blog"}],["$","div",null,{"children":"/"}],["$","div",null,{"children":"GEO Guide"}]]}]]}]}],["$","section",null,{"className":"section-blog flat-spacing","children":["$","div",null,{"className":"container","children":["$","div",null,{"className":"row justify-content-between","children":[["$","div",null,{"className":"col-lg-7","children":["$","div",null,{"className":"blog-single-wrap","children":[["$","div",null,{"className":"image effectFade fadeZoom","children":["$","img",null,{"loading":"lazy","width":"777","height":"548","src":"/assets/images/blog/blog-4.jpg","alt":"Image"}]}],["$","div",null,{"className":"meta-list","children":[["$","div",null,{"className":"meta-item","children":[["$","i",null,{"className":"icon icon-user-solid"}],["$","$L2",null,{"href":"#","className":"link ","children":"Brantum Editorial Team"}]]}],["$","div",null,{"className":"meta-item","children":[["$","i",null,{"className":"icon icon-clock-solid"}],["$","$L2",null,{"href":"#","className":"link ","children":"January 22, 2025"}]]}],["$","div",null,{"className":"meta-item","children":[["$","i",null,{"className":"icon icon-comments-solid"}],["$","span",null,{"className":"","children":"No Comments"}]]}]]}],["$","p",null,{"className":"text-body-2","children":["Generative Engine Optimisation — GEO — is the practice of structuring your content and your brand's online presence so that AI-powered search systems cite you as an authoritative source when users ask questions in your domain. In 2025, Google AI Overviews, ChatGPT Search, Perplexity, and similar systems are answering over 30% of search queries directly — without users clicking a traditional blue link. If your brand is not being cited by these systems, you are invisible to a third of your potential customers. GEO is the discipline that changes that.",["$","br",null,{}],["$","br",null,{}],"GEO is not a replacement for traditional SEO — it is an evolution of it. The technical foundations are the same: well-structured pages, authoritative backlinks, fast load times, and proper schema markup. But the content strategy is fundamentally different. AI systems do not rank pages — they synthesise answers. To be cited in those answers, your content needs to be structured as the definitive answer to a specific question, written with the authority signals (expert attribution, cited data, clear definitions) that AI models use to evaluate trustworthiness.",["$","br",null,{}]]}],["$","div",null,{"className":"blockquote-wrap","children":[["$","h5",null,{"className":"fw-medium text-white","children":"\" AI systems answer over 30% of search queries directly in 2025. If your brand is not cited in those answers, you are invisible to a third of your potential customers. \""}],["$","svg",null,{"width":"80","height":"80","viewBox":"0 0 80 80","fill":"none","xmlns":"http://www.w3.org/2000/svg","children":["$","path",null,{"d":"M44.375 70.4063V41.0938C44.375 33.0729 47.0729 26.3646 52.4687 20.9688C58.0104 15.4271 65.5208 11.6354 75 9.59375V29.0625C71.3542 30.2292 68.9479 31.6875 67.7812 33.4375C66.6146 35.0417 65.9583 37.0833 65.8125 39.5625H75V70.4063H44.375ZM5 70.4063V41.0938C5 33.0729 7.69792 26.3646 13.0938 20.9688C18.6354 15.4271 26.1458 11.6354 35.625 9.59375V29.0625C32.125 30.2292 29.7187 31.6875 28.4062 33.4375C27.2396 35.0417 26.5833 37.0833 26.4375 39.5625H35.625V70.4063H5Z","fill":"#27272A"}]}]]}],["$","p",null,{"className":"text-body-2","children":["The seven GEO techniques that drive AI citation are: (1) inverted pyramid structure — lead every page with the direct answer to the primary question, then expand; (2) clear entity definition — explicitly define who you are and what you do in structured, unambiguous language; (3) schema markup — implement FAQPage, Article, HowTo, and Organization schema so AI systems can parse your content reliably; (4) topical authority clustering — build interconnected content clusters that establish deep expertise in your domain rather than scattered single posts; (5) expert attribution — name real experts and cite real credentials throughout your content; (6) data citation — support claims with specific statistics from credible sources; (7) brand mention velocity — earn mentions of your brand name in contexts that match your target queries across multiple high-authority domains.","$L3","$L4","Measuring GEO success requires different metrics than traditional SEO. You cannot track your AI Overview ranking in Search Console yet, and AI citation tracking is still an emerging discipline. The practical approach is to manually query ChatGPT, Perplexity, and Google's AI Overviews weekly for your target questions, document when and how your brand is cited, and correlate citation frequency with organic traffic and brand search volume. Our clients typically see first AI citations within 60–90 days of implementing a structured GEO programme."]}],"$L5","$L6","$L7"]}]}],"$L8"]}]}]}]]}],null,"$L9"]}],"isPartial":false,"staleTime":300,"varyParams":null,"buildId":"LREA3QOar4ZNU_zTif6yW"} 3:["$","br",null,{}] 4:["$","br",null,{}] 5:["$","div",null,{"className":"entry-footer","children":[["$","div",null,{"className":"tags-links","children":[["$","h6",null,{"className":"text-body-1","children":"Tags:"}],["$","div",null,{"className":"list-tags","children":[["$","$L2",null,{"href":"#","className":"tags-item fw-semibold","children":"GEO"}],["$","$L2",null,{"href":"#","className":"tags-item fw-semibold","children":"SEO"}],["$","$L2",null,{"href":"#","className":"tags-item fw-semibold","children":"AI Search"}],["$","$L2",null,{"href":"#","className":"tags-item fw-semibold","children":"Content Strategy"}]]}]]}],["$","div",null,{"className":"d-flex align-items-center gap-12","children":[["$","h6",null,{"className":"text-body-1","children":"Share:"}],["$","div",null,{"className":"tf-social justify-content-center","children":[["$","$L2",null,{"href":"https://x.com/","target":"_blank","className":"social-item","children":["$","i",null,{"className":"icon icon-twitter-x"}]}],["$","$L2",null,{"href":"https://www.linkedin.com/","target":"_blank","className":"social-item","children":["$","i",null,{"className":"icon icon-linkedin-in"}]}],["$","$L2",null,{"href":"https://github.com/","target":"_blank","className":"social-item","children":["$","i",null,{"className":"icon icon-github"}]}]]}]]}]]}] 6:["$","div",null,{"className":"comment-wrap","children":[["$","h4",null,{"className":"heading fw-semibold","children":"Comments"}],["$","div",null,{"className":"author","children":[["$","div",null,{"className":"image","children":["$","img",null,{"loading":"lazy","width":"48","height":"48","src":"/assets/images/section/tes-1.jpg","alt":"Image"}]}],["$","div",null,{"className":"content","children":[["$","div",null,{"className":"info","children":[["$","h6",null,{"className":"name fw-semibold text-body-1","children":["$","$L2",null,{"className":"link1","href":"#","children":"Sam W."}]}],["$","p",null,{"className":"time text-body-3 text-white-64","children":"February 8, 2025 at 10:22 am"}]]}],["$","$L2",null,{"href":"#post-comment","className":"reply link1","children":["Reply",["$","i",null,{"className":"icon icon-arrow-top-right"}]]}],["$","p",null,{"className":"desc","children":"\" This is the clearest explanation of GEO I have read. The seven techniques breakdown is especially useful — bookmarking this for our content team. \""}]]}]]}],["$","div",null,{"className":"author type-reply","children":[["$","div",null,{"className":"image","children":["$","img",null,{"loading":"lazy","width":"48","height":"48","src":"/assets/images/section/tes-2.jpg","alt":"Image"}]}],["$","div",null,{"className":"content","children":[["$","div",null,{"className":"info","children":[["$","h6",null,{"className":"name fw-semibold text-body-1","children":["$","$L2",null,{"className":"link1","href":"#","children":"Alex B."}]}],["$","p",null,{"className":"time text-body-3 text-white-64","children":"February 12, 2025 at 2:45 pm"}]]}],["$","$L2",null,{"href":"#post-comment","className":"reply link1","children":["Reply",["$","i",null,{"className":"icon icon-arrow-top-right"}]]}],["$","p",null,{"className":"desc","children":"\" We implemented the schema markup and inverted pyramid changes you describe three months ago and have seen a noticeable increase in Perplexity citations. It works. \""}]]}]]}]]}] 7:["$","div",null,{"className":"post-comment","id":"post-comment","children":[["$","h4",null,{"className":"heading fw-semibold","children":"Post a Comment"}],["$","p",null,{"className":"text text-body-1","children":"Your email address will not be published. Required fields are marked *"}],["$","form",null,{"className":"form-cta style-2","children":[["$","div",null,{"className":"form-content","children":[["$","fieldset",null,{"className":"","children":[["$","label",null,{"className":"fw-semibold text-body-3 mb-12","children":"Your Name"}],["$","input",null,{"className":"","type":"text","placeholder":"Enter your full name","required":true}]]}],["$","fieldset",null,{"className":"","children":[["$","label",null,{"className":"fw-semibold text-body-3 mb-12","children":"Your Email"}],["$","input",null,{"className":"","type":"email","placeholder":"Enter your email","required":true}]]}],["$","fieldset",null,{"className":"","children":[["$","label",null,{"className":"fw-semibold text-body-3 mb-12","children":"Message"}],["$","textarea",null,{"name":"text","className":"rounded-0"}]]}]]}],["$","div",null,{"className":"form-action","children":["$","button",null,{"type":"submit","className":"tf-btn w-100","children":"Submit Message"}]}]]}]]}] 8:["$","div",null,{"className":"col-lg-4","children":["$","div",null,{"className":"blog-sidebar m-lg-0","children":[["$","div",null,{"className":"sidebar-item effectFade fadeUp no-div","children":[["$","h5",null,{"className":"sidebar-title","children":"Search"}],["$","form",null,{"className":"form-search","children":[["$","fieldset",null,{"className":"text","children":["$","input",null,{"type":"text","placeholder":"Search","className":"","name":"search","tabIndex":0,"defaultValue":"","required":true}]}],["$","button",null,{"type":"submit","className":"link1 text-white","children":["$","i",null,{"className":"icon icon-search-solid"}]}]]}]]}],["$","div",null,{"className":"sidebar-item effectFade fadeUp no-div","children":[["$","h5",null,{"className":"sidebar-title","children":"Recent posts"}],["$","div",null,{"className":"list-relatest-post","children":[["$","div",null,{"className":"relatest-post-item","children":[["$","div",null,{"className":"image","children":["$","img",null,{"loading":"lazy","width":"80","height":"80","src":"/assets/images/blog/blog-1.jpg","alt":"Recenter"}]}],["$","div",null,{"className":"content","children":[["$","h6",null,{"className":"title text-body-1","children":["$","$L2",null,{"href":"/","className":"link1","children":"How to Scale a Software Company with Digital Marketing: The 2025 PLG Playbook"}]}],["$","p",null,{"className":"time text-body-3 text-white-64","children":"January 15, 2025"}]]}]]}],["$","div",null,{"className":"relatest-post-item","children":[["$","div",null,{"className":"image","children":["$","img",null,{"loading":"lazy","width":"80","height":"80","src":"/assets/images/blog/blog-2.jpg","alt":"Recenter"}]}],["$","div",null,{"className":"content","children":[["$","h6",null,{"className":"title text-body-1","children":["$","$L2",null,{"href":"/","className":"link1","children":"What is Generative Engine Optimisation (GEO)? The Complete 2025 Guide"}]}],["$","p",null,{"className":"time text-body-3 text-white-64","children":"January 22, 2025"}]]}]]}],["$","div",null,{"className":"relatest-post-item","children":[["$","div",null,{"className":"image","children":["$","img",null,{"loading":"lazy","width":"80","height":"80","src":"/assets/images/blog/blog-3.jpg","alt":"Recenter"}]}],["$","div",null,{"className":"content","children":[["$","h6",null,{"className":"title text-body-1","children":["$","$L2",null,{"href":"/","className":"link1","children":"Best Tech Stack for a Scalable Web App in 2025"}]}],["$","p",null,{"className":"time text-body-3 text-white-64","children":"February 3, 2025"}]]}]]}]]}]]}],["$","div",null,{"className":"sidebar-item effectFade fadeUp no-div","children":[["$","h5",null,{"className":"sidebar-title","children":"Category"}],["$","div",null,{"className":"sidebar-categories","children":[["$","div",null,{"className":"item","children":[["$","$L2",null,{"href":"#","className":"text-body-1 link1","children":"Software Development"}],["$","span",null,{"className":"text-body-3 text-white-64","children":"(4)"}]]}],["$","div",null,{"className":"item","children":[["$","$L2",null,{"href":"#","className":"text-body-1 link1","children":"Marketing & Growth"}],["$","span",null,{"className":"text-body-3 text-white-64","children":"(3)"}]]}],["$","div",null,{"className":"item","children":[["$","$L2",null,{"href":"#","className":"text-body-1 link1","children":"SEO & AI Search"}],["$","span",null,{"className":"text-body-3 text-white-64","children":"(2)"}]]}]]}]]}],["$","div",null,{"className":"sidebar-item effectFade fadeUp no-div","children":[["$","h5",null,{"className":"sidebar-title","children":"Popular tag"}],["$","div",null,{"className":"list-tags","children":[["$","$L2",null,{"href":"#","className":"tags-item fw-semibold","children":"PLG Strategy"}],["$","$L2",null,{"href":"#","className":"tags-item fw-semibold","children":"Custom Software"}],["$","$L2",null,{"href":"#","className":"tags-item fw-semibold","children":"GEO"}],["$","$L2",null,{"href":"#","className":"tags-item fw-semibold","children":"Performance Marketing"}],["$","$L2",null,{"href":"#","className":"tags-item fw-semibold","children":"SaaS"}]]}]]}]]}]}] 9:["$","$La",null,{"children":["$","$b",null,{"name":"Next.MetadataOutlet","children":"$@c"}]}] c:null