Discover & Scope
Align on challenges, tech reality, and growth metrics. Output: opportunity brief, KPI model, phased roadmap, effort/cost ranges.
Performance
Marketing Agency
Marketing Agency
for Software Companies
Paid media campaigns built for SaaS metrics — managed by a team that speaks CAC, LTV, and pipeline attribution. Every pound spent is tracked from click to closed deal.
Paid Media That Understands Software
Most paid media agencies optimise for clicks. We optimise for pipeline and revenue. Our performance marketing service is built specifically for software companies — SaaS products, tech startups, and B2B platforms — where the metrics that matter are CAC, LTV, MQL-to-SQL conversion, and payback period, not vanity impressions. We manage Google Ads, Meta, LinkedIn, and programmatic channels with a unified attribution framework that maps every campaign touchpoint to real pipeline. From initial keyword strategy and landing page architecture to creative testing frameworks and bid automation, we treat your ad budget as a growth investment — not a cost centre — and hold ourselves accountable to the numbers that move your business forward.
Our team combines platform expertise with product understanding. We know how software buyers research, compare, and buy — which means our creative, copy, and targeting strategies speak directly to the motivations and objections of your ideal customer. The result is lower CAC, higher-intent leads, and a paid channel that scales predictably alongside your sales capacity.
What We Run
We manage paid media across Google Search, Google Display, YouTube, Meta (Facebook and Instagram), LinkedIn, and programmatic networks — with channel mix determined by your audience, ACV, and sales cycle length. For high-ACV B2B software, LinkedIn and targeted Search are typically the highest-leverage channels. For SMB SaaS with shorter sales cycles, Meta and broad-match Google campaigns often deliver the lowest CAC. We build channel strategies grounded in data and adjust them continuously as performance evidence accumulates.
Every campaign we manage is wired into a coherent measurement framework — GA4, CRM attribution, and offline conversion imports — so your marketing team has a single source of truth for what's working and why. We build custom dashboards that show pipeline contribution by channel, not just surface-level ROAS, and we present monthly in plain English so stakeholders understand the story behind the numbers.
Key Deliverables
A full-funnel paid media strategy with channel allocation, creative framework, and CAC targets — plus monthly optimisation reports that connect campaign activity to pipeline and revenue outcomes.
- Google Ads, Meta, and LinkedIn campaign management end-to-end
- Landing page strategy, CRO testing, and conversion rate benchmarking
- Multi-touch attribution modelling and CRM pipeline integration
- Monthly pipeline contribution reports and quarterly strategy reviews
What's included service?
- + Paid Media Audit & Strategy
- + Campaign Build & Launch
- + Creative Development & Testing
- + Attribution & Tracking Setup
- + Ongoing Optimisation & Reporting
- + Quarterly Growth Reviews
Process
From Brief
to Production
to Production
FAQs
Frequently Asked
Questions
Questions
We manage Google Search, Google Display, YouTube, Meta (Facebook and Instagram), LinkedIn, and programmatic display networks. Channel mix is determined by your audience profile, deal size, and sales cycle. For most software companies, we start with one or two high-leverage channels and expand the mix as performance data accumulates — avoiding the common mistake of spreading budget too thinly too early.
We implement a multi-touch attribution framework using GA4, UTM parameters, CRM integration, and offline conversion imports. This means we can trace a closed deal back to the paid touchpoints that influenced the buyer's journey — not just last-click — so your team has an accurate picture of which campaigns are generating real revenue, not just form fills.
We recommend a minimum media budget of £5,000–£10,000 per month to generate statistically meaningful data across one or two channels. Smaller budgets make it difficult to reach threshold impression volumes for reliable A/B testing. Management fees are separate from media spend and depend on the number of channels and campaign complexity — we'll scope these clearly before you commit.
Most campaigns generate initial lead flow within 2–4 weeks of launch. Meaningful CAC and pipeline data typically emerges by month 2–3 once conversion data is flowing through the attribution model. Paid media is not a short-term fix — the real compounding advantage comes from 3–6 months of continuous optimisation, which is why we operate on retainer engagements rather than one-off setups.
Contact
Let's Build
Something That Grows
Something That Grows
E-mail address
Phone number
+44 (0) 20 7946 0958