The Challenge
A PropTech company was spending expensive on HubSpot licences for a CRM that didn't fit their workflow. At the same time, their Google Ads campaigns were running at 1.4x ROAS — barely covering spend. They needed a CRM that matched their sales process and attribution that actually reflected which campaigns were driving revenue.
The Solution
We built a custom CRM (React frontend, Node.js API, PostgreSQL) in 12 weeks, tailored exactly to the PropTech company's property sales pipeline. We wired server-side conversion tracking directly from the CRM into Google Ads — so every deal closed in the CRM was passed as a conversion event with accurate revenue value.
The Results
Custom CRM built in 12 weeks — replacing expensive HubSpot licence
Google Ads ROAS improved from 1.4% to 4.2% within 90 days of server-side tracking launch
68% reduction in time-to-lead driven by conversion attribution accuracy
PropTech company saved expensive SaaS fees
CRM now serves as the single source of truth for product, sales, and marketing data
