PLG Mechanics We Build
Freemium tier architecture with strategic feature gating. Viral invite loops and team/workspace sharing mechanics. Usage-based onboarding triggers and activation milestones. In-app upgrade prompts based on usage thresholds. Referral programmes with reward mechanics. Self-serve checkout and plan upgrade flows. Product usage analytics for behavioural segmentation.
PLG Audit
Before building, we audit your current product for PLG readiness: where users drop off, which features drive activation, what the path-to-value looks like, and what mechanics are missing. Our PLG Audit (£3,500, 1 week) produces a prioritised list of PLG improvements with estimated impact — before any build commitment.
PLG + Paid Media = The Flywheel
PLG and paid media are most powerful together: PLG reduces CAC by making the product do the selling; paid media accelerates top-of-funnel acquisition to feed the PLG flywheel. Brantum is one of the only agencies that runs both simultaneously with full attribution between them.
PLG Analytics
PLG requires a different analytics stack than traditional SaaS: activation rate (% of signups reaching first value), time-to-value (how long until the user experiences the core value), expansion MRR (growth from existing users), and NPS at activation. We set up the full PLG analytics stack using Mixpanel, Amplitude, or your existing tool.
Pricing
PLG Audit: £3,500 fixed, 1 week. PLG implementation sprint (specific mechanics): £15,000–£45,000. Full PLG programme (audit + build + analytics + iteration): from £8,000/month retainer. PLG strategy workshop for your team: £5,000 for a 2-day on-site facilitation.
Relevant Case Studies
Frequently Asked Questions
What is Product-Led Growth (PLG)?
Product-Led Growth is a go-to-market strategy where the product itself is the primary vehicle for acquisition, conversion, and expansion. Instead of relying on sales teams and marketing spend to convert leads, PLG products let users experience value before paying — through free trials, freemium tiers, or self-serve onboarding. Examples: Slack, Notion, Figma, Calendly.
Is PLG right for my SaaS product?
PLG works best for SaaS products where the user can experience core value without a long sales cycle — typically: tools with a low time-to-value (minutes to hours), products that are naturally collaborative or shareable, and products with a clear upgrade trigger (hitting a usage limit, needing team features). Our PLG Audit (£3,500) assesses whether your product is PLG-ready and what it would take to get there.
How long does it take to see results from PLG?
PLG mechanics take 3–6 months to show measurable impact on CAC and conversion rates. Quick wins — like improving onboarding completion rate or adding an in-app upgrade prompt — can show results within 4–8 weeks. The compounding effects of viral loops and referral engines typically take 3–6 months to build momentum.
Can PLG work alongside our existing sales team?
Yes — this is called product-led sales (PLS). PLG generates a large volume of product-qualified leads (PQLs) who have already experienced value; your sales team focuses exclusively on converting high-value PQLs to enterprise plans. This typically increases sales team efficiency (close rate, ACV) while reducing overall CAC.
Do you build the PLG features, or just advise?
Both — we start with strategy (PLG Audit) and then build the features ourselves. Because Brantum is a software development agency as well as a PLG agency, we can move from PLG strategy to PLG implementation in the same engagement, with the same team.
